If you’re a fan of the simple, no-fuss naming scheme utilized by…
Porsche …you have Peugeot to thank. The German automaker outlined the history behind the legendary 911 badge. Porsche called its newest entry the 901, and ordered up a batch of gold nines, zeroes, and ones for the model badging in preparation for a full-scale launch.
At the 1963 Frankfurt auto show, Porsche proudly presented the new 901 coupe to the world. Peugeot wasn’t pleased, the French automaker had semi-official rights to automotive numeric nameplates with zero in the middle. It had already sold quite a few models using this naming scheme, so it sent a “friendly but distinct” letter to Porsche requesting the 901 be changed to something else.
So, Porsche sliced the zero out of the equation and added a one, creating the 911 badge we know and love today. Despite the change occurring so early in the production process, at least 85 901s left the assembly line before the zero was stricken from the record. These were all allegedly produced for internal testing purposes, but a few slipped out to customers over the years. Now you know.
Article credit: Automobile
Photo credit: Supercars