It’s Better NOT To Be An Expert Wrapper

 

A new study by the University of Nevada reveals that holiday gifts are better received when they are poorly wrapped.

 

Researcher Jessica Rixon tells the NY Post, “Our research found when gifts are wrapped neatly, and given to a friend, it raises the expectations of the gift inside, resulting in our friends liking the gift less. However, with sloppy wrapping, our friends set their expectations lower and will actually like the gift more. Our research found when gifts are wrapped neatly, and given to a friend, it raises the expectations of the gift inside, resulting in our friends liking the gift less. However, with sloppy wrapping, our friends set their expectations lower and will actually like the gift more. With an acquaintance … if a gift is wrapped neatly, it cues positive feelings about the relationship with the recipient and this spills over to the gift inside.”

 

 

 

 

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Posted in All Stories, Annoucer Blogs, Derrick Scott

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