According to CTV a bill designed to curtail food and beverage marketing aimed at kids is expected to clear legislative hurdles in the new year as the Liberal government tries to combat rising obesity rates.
Bill S-228 was brought forward by former Olympian and now senator Nancy Greene Raine, who says the restrictions will help, though there is no “magic bullet” to address the problem.
“The low-hanging fruit is to prevent the marketing towards kids,” Greene Raine said.
Greene Raine’s bill has reached second reading in the House of Commons, where it is being shepherded by Liberal MP Doug Eyolfson. It wouldn’t come into force until two years after it receives royal assent.
Eyolfson, a medical doctor from Winnipeg, said he is “quite confident” the legislation will pass in 2018, noting it will help ensure foods high in fat, salt and sugar can’t be marketed to children — a vulnerable demographic.
Story Credit: CTV News
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