Hugh Hefner, the Playboy magazine founder who transformed the publishing industry by bringing sex and female nudity into the mainstream, has died.
He was 91. Playboy Enterprises Inc. said on Wednesday Hefner had peacefully died from natural causes at his home, the famed Playboy Mansion in Los Angeles.
While working at a children’s magazine, Hefner put up $600 US to start Playboy, borrowing a few thousand from financial institutions and friends.
With a peak circulation of seven million and a strong brand identity, it became one of the most successful magazines ever.
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