Subway says it plans to sue the CBC over a Marketplace story claiming
about half of the chicken in the popular restaurant chain’s chicken sandwiches is soy filler. A notice of action in Canada against the Canadian Broadcasting Corporation that asks for $210 million in damages over allegations made by its program, Marketplace, that are defamatory and absolutely false,” said Subway. The saga began after the CBC’s Marketplace, a consumer watchdog, did a DNA analysis in late February of the popular fast food chains’ chicken and found only half chicken DNA.
Marketplace looked at Subway’s Oven Roasted Chicken Sandwich and its Sweet Onion Chicken Teriyaki (chicken strips). Subway’s results were so unusual, said Marketplace, the researchers did the test twice with new chicken-with the same results. The sandwich chain responded to Marketplace’s claims with a statement on Mar. 1, announcing it had two independent labs test its chicken, and the tests found “the Canadian chicken products tested had only trace amounts of soy, contradicting the accusations made” by the CBC.
It called the public broadcaster’s results “false and misleading” and demanded a retraction and apology. Subway took out a full page ad in The Globe and Mail newspaper that read, “Saying our chicken is only 50 per cent chicken is 100 per cent wrong.” CBC refused to back down. It stood by its report and shared the lab tests publicly. So now one must consider the following: definition of defamationlegal-dictionary.thefreedictionary.com/defamation…Defamation. Any intentional false communication, either written or spoken, that harms reputation; decreases the respect, regard, or confidence in which it is held; or induces disparaging, hostile, or disagreeable opinions or feelings against them. Could be costly to the accusing party.
Article credit: Toronto Star
Photo credit: Purely Poultry